The sense of smell has such a powerful impact on human behavior, mood, and perception

Sight and hearing senses go to the left brain, but smell is hardwired to the right brain’s limbic system, which is your emotional core. Human are more likely to remember smell than sights.

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“Nothing is more memorable than a smell. One scent can be unexpected momentary and fleeting, yet conjure up a childhood summer beside a lake in the mountains” ~Diane Ackerman” 

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In Retail and Marketing, Scent can ultimately help to:

  • Prompt consumers to spend more time in retail environments
  • Draw people into the store
  • Amplify brand identity
  • Create the perfect ambiance for the clients, employees and guests
  • Differentiate business from the competitors